The Evolution of Black Friday: from its Financial Roots to being Global Retail Phenomenon 

Introduction  

Black Friday is a significant event in the retail calendar, traditionally occurring, in the United States, on the Friday following Thanksgiving. Marking the beginning of the holiday shopping season,  it is renowned for its substantial discounts, which attract a massive influx of shoppers both in physical and online stores, making it the busiest shopping day of the year.  

Often strategizing for Black Friday months in advance, retailers plan their inventory, marketing campaigns, and logistical operations to handle the surge in demand, taking into account consumer behaviour as the shopping landscape has evolved to include not just the physical rush to stores but also the increasing emphasis on online sales. E-commerce has become a crucial component of Black Friday, with many clients preferring the convenience of shopping from home rather than braving the crowds in brick-and-mortar stores. 

The Story Behind The Term “Black Friday” 

In 1869, the term “Black Friday” found its origins in one of the most significant financial scandals of the time. On September 24, 1869, in the heart of Wall Street, two enterprising financiers, Jay Gould and James Fisk, conceived a scheme that would go down in history. Their audacious plan was to manipulate the gold market on the New York Stock Exchange by buying vast quantities of gold and then selling it at incredibly inflated prices, promising astronomical profits. However, their ambitions came crashing down on a fateful Friday when the U.S. government intervened, leading to a market collapse and the bankruptcy of numerous millionaires. This calamitous event marked the birth of the term “Black Friday”, associating it with financial disaster for a large period of time. 

In fact, it would only be in 1950s that the term “Black Friday” began to take on different meanings, thanks to both the Philadelphia police force and retailers. On the one hand, the police force used it to describe the pandemonium that ensued on the day after Thanksgiving, as suburban tourists would flood into the city, in anticipation of the annual Army-Navy football game. On the other hand, around the same time, Philadelphia’s city merchants started to use “Black Friday” in reference to the long lines and shopping frenzy at their stores on the day after Thanksgiving due to the same abundance of people. However, upset that the name “Black Friday” had a negative connotation, retailers made efforts to change it to “Big Friday” instead, but the term “Black Friday” had already taken hold and continued to spread. So, venders, refusing to be deterred by the negative connotations of the term, changed the narrative, associating it to the financial term of being “in the black”, which refers to when a business is profitable and prosperous – perfectly reflecting and encapsulating what “Black Friday” would come to symbolize later on –, in contrast to being “in the red”, signifying a financial deficit. 

Over time, Black Friday became a global phenomenon, extending well beyond a single day of wild shopping. Today, it encompasses an entire shopping season, with retailers offering deals not only on the specific Friday but also during the days leading up to it, turning it into a multi-day extravaganza. The term, once tied to financial scandal and chaos for the police force, has evolved into a symbol of consumerism and commerce that transcends its historical origins. 

Consumer Behaviour & Spending Patterns 

The Black Friday cultural phenomenon offers a unique window into distinctive consumer behaviours and spending trends, during which product categories and items experience a surge in popularity. Electronics, such as televisions, smartphones, and laptops, consistently top the list of sought-after items. Additionally, home appliances, clothing, beauty products, toys, and gaming consoles also witness increased demand during this shopping extravaganza. 

Consumer research reveals that the appeal of Black Friday deals isn’t fundamentally based on need, but on the emotional satisfaction that comes with getting a fantastic deal. It’s about the thrill of buying something at a price lower than the standard one. As a result, consumers actively organize their shopping schedules around these deals, diligently seeking out the best bargains to maximize their savings. Moreover, the “Fear Of Missing Out” (FOMO) stands as a prominent driving force behind Black Friday’s shopping intensity. Companies adeptly employ the “scarcity principle” to create artificial exclusivity by imposing arbitrary limitations on stock, creating the illusion of limited supply. This tactic generates a compelling sense of urgency, propelling consumers to act swiftly to seize the perceived savings. Truly, FOMO can be intensified by various environmental factors, including heightened media attention in the run-up to Black Friday, increased social media usage, and the event’s timing, as it often coincides with payday for many individuals. 

Black Friday Shopping (CNN) 

Sales & Revenue Analysis 

The sales and revenues generated on Black Friday are usually monumental for many businesses and they can significantly impact a company’s bottom line. Often serving as a barometer for the overall health of the retail industry, the success of this shopping event can indicate consumer purchasing power and the general direction of retail trends.  

Over the span of six years, online sales during the US Black Friday event experienced substantial growth, rising from $1.93 billion, in 2013, to a noteworthy $7.4 billion, in 2019. In 2022, according to Adobe Analytics, it reached a record-breaking $9.12 billion, kicking off a solid start to the holiday shopping season despite the rise in inflation and other economic concerns. The 2023 forecasts indicate that the sales generated on Black Friday are expected to cross $9.8 billion. 

According to the National Retail Federation, amongst the primary drivers behind this substantial surge in online sales and revenues observed during Black Friday, free shipping emerges as the top influencer, closely followed by promotions. On average, discounts hover around 25%, with a majority of stores offering significant discounts ranging between 70% to 80%. 

Factors influencing buyers’ online shopping decisions during Black Friday 

Conclusion 

Although originally celebrated in the United States, the global outreach of Black Friday is poised to expand further, transcending geographical boundaries as more countries adopt this retail trend. Among these, is the United Kingdom, where sales have continued to grow in recent years with shoppers spending more than 8.7 billion sterling pounds during last year’s Black Friday. The event’s success in various regions, coupled with the widespread appeal of significant discounts and exclusive deals, will likely lead to its continued international proliferation. Businesses and customers alike should expect an ever more expansive, technologically integrated, and protracted shopping fiesta in the years to come as Black Friday continues to evolve and adapt to market conditions and consumer demands. 

Sources 

Statista, Forbes, CNBC, McKinsey, NBC News, NY Times, Fabric Academy 

 

Pedro Teixeira

Beatriz Gomes

“Quicksand”, by Jun’ichirō Tanizaki

Introduction 

In the labyrinth of human desires and obsessions, Jun’ichirō Tanizaki’s “Quicksand” serves as a mesmerizing exploration of the human psyche. As we venture into the intricate tapestry of this enigmatic novel, we find ourselves immersed in a world where reality blurs and the boundaries between passion and destruction, love and obsession, become dangerously thin. In this book review, we will delve into the layers of this work, exploring its themes, narrative style, and its enduring significance in the world of literature. 

Context and author 

Jun’ichirō Tanizaki 

Jun’ichirō Tanizaki was a Japanese author considered to be one of the most prominent figures in modern Japanese literature, being indicated for a Nobel prize in 1964. Some of his works delve into the themes of destructive obsessions and sexuality exploration, while others portray subtly the dynamics of family life in the context of the rapid changes in the Japanese society at the time.  

Tanizaki played a pivotal role in Japanese literature during the Shinkankaku-ha movement of the early 20th century. This literary wave, defined by its emphasis on individualism, psychological exploration and the incorporation of innovative literary techniques, brought forth a transformation in storytelling. Alongside authors like Riichi Yokomitsu and Yasunari Kawabata, Tanizaki was committed to exploring the thoughts and emotions of his characters in a more direct and unfiltered manner. This approach allowed them to delve into the realms of desire, sexuality, and the intricate nuances of human relationships. This book is a prime example of the movement, as the characterizations and exploration of human desires align closely with its principles. 

Plot 

The book immediately draws you in, as it starts with an intimate conversation/confession between the main character and a friend, centered around an affair she had. The story is narrated by Sonoko Kakiuchi, a young woman trapped in a stifling marriage, who attends art classes at a women’s school. Rumors start spreading at the school of Sonoko’s alleged involvement in a romantic entanglement with another student, the beautiful Mitsuko. Despite barely knowing her, Sonoko feels inexplicably drawn toward Mitsuko, prompting her to initiate a friendship with the intriguing young woman. 

The sexual tension between the two starts building up until they eventually start an affair, making the rumors a “self-fulfilling prophecy”. As she starts to get increasingly involved into a complex web of lies, deceit and manipulation, both women are pitted against the social norms of marriage in a deadly game that will engulf them both, jointly with Mitsuko’s fiancé and Sonoko’s husband.  

The Japanese title, Manji, refers to the four-pronged Buddhist swastika, a symbol of the four lovers, in this case representing Sonoko, Mitsuko, Watanuki and Kotaro; the four main characters, three people that found themselves entangled as pawns in Mitsuko’s love game. 

Themes and Impact 

The characters within the narrative are multifaceted, with no clear demarcation between right and wrong. The whole book explores a murky sense of morality as it navigates through toxic relationships and dynamics. The narrative thoroughly delves into the concept of the anti-hero, compelling you to root for characters engaged in morally questionable acts.  

The story has a lot of unexpected plot twists that constantly challenge and reshape your perception of the characters. It is often that the seemingly naive character undergoes a transformation, becoming the antagonist. 

Tanizaki’s portrayal of women flourishing within a naturalistic social environment, where their lives are intricately intertwined with their inner selves, is both subtle and provoking. These women, restricted to domestic spheres and women-only schools, found themselves compelled into arranged marriages, navigating their inner thoughts and emotions alone. Frequently, they formed incredibly intimate, sometimes romantic, connections with their close female friends. The author depicts this hypersensitive inner world and relationships throughout the book, exploring its profound depths layered with a storm of emotions. 

The author’s innovative writing style and thematic explorations influenced generations of Japanese writers. Overall, Tanizaki’s contributions to Japanese literature lie in his ability to capture the complexities of human experience, his exploration of cultural shifts, and his innovative narrative techniques, all of which continue to inspire and influence the literary landscape. 

Style and Opinion 

The whole book has an aura of intimacy almost leaving you with the sensation of overhearing a conversation meant for a therapist’s ears, something you weren’t meant to witness, yet engaging from the first paragraph.  

This deeply personal narrative, shared in the first person, often conveys a nuanced portrayal of events, leaving room for interpretation. The reader has the feeling of an unreliable narrator, that can be totally blindsided by the unfolding events or their own feelings.  

The storyline is intricate and rich with unexpected turns, adding to the engagement without veering into implausibility or losing the thread of the intricate love affair triangle, later evolving into a quadrangle. All of this unfolds against the backdrop of a traditional Japanese society on the cusp of modernity, enhancing the complexity of the tale. 

It begs for the reader to ponder about what it is to feel powerless and ridiculous for love; about the limits of the selfishness one can indulge in the vein hope of the retribution of such powerful affection. How the pretense to love and the need to cling onto it can lead us into a path of self-justification and rationalization of actions that are not moral.  

“(…) And even of if it was wrong to be secretly in love with another man, what was so bad about being in love with a woman, someone of my own sex? (…)” 

Feeling powerless because of the uncertainty of someone’s feelings and intentions; an illicit affair fueled by love and irrationality that is all consuming is a timeless and universal subject as it is appealing to a passion ingrained in the core of human nature.  

All these themes are taken to the extreme in this book, as the main character acknowledges her own impotence and inability to back off a relationship that makes her feel like a “fool”. 

“So I found myself sinking deeper and deeper into the quicksand, and although I said to myself I had to escape, by this time, I was helpless. I knew I was being used by Mitsuko and that all the while she was calling me her dear sister she was actually making a fool of me.” 

Conclusion 

This book masterfully explores themes of jealousy, betrayal, and obsession within the context of illicit and unpredictable love. The characters’ intense desires and struggles against societal constraints and against each other create a deeply relatable and immersive experience for readers. The story’s authenticity and unexpected plot twists kept me thoroughly engaged. The author skillfully balances intricate character development with a suspenseful narrative, creating a compelling and thought-provoking read. I highly recommend this book for readers seeking a thrilling and fast-paced narrative that seamlessly combines suspense, romance, and psychological depth. 


Maria Catarina Franco

The future of cinema: Addressing the technological landscape behind film 

Once again, the world of cinema is undergoing a noticeable transformation, that in this case is propelled by the confluence of contemporary trends and the unprecedented disruptions brought about by the COVID-19 pandemic. As audiences, filmmakers, and industry professionals navigate through a rapidly changing landscape, it becomes evident that the way we consume and experience film is evolving

This transformation takes part with the rise of streaming platforms, the innovations in filmmaking techniques and implicit adaptation of traditional movie theaters, the impact of social media on the viewer’s experience and film promotion, and the growth of Artificial Intelligence (AI) use within the creative and operational process. 

The subject of such changes lies not only within the form but also the substance of the art. In the sequence of the release of his most recent epic, Killers of the Flower Moon, Martin Scorsese takes part in BBC’s Talking Movies series, where the director descends on a reflection about what the future of cinema holds. In the interview, Scorsese unravels his fears regarding the exponential rise of franchise movies – that many times fail to deliver distinctive storytelling -, the lack of platforms for more alternative cinema, and the fragmentation of films’ landscape. 

Cinema and Technology 

The COVID-19 pandemic deeply injured movie theater affluence. Data collected from Statista displayed that in the United States before the pandemic, only 15% of the sample claimed to never go to the cinema, a percentage that jumped to 52% between the months of January and April of 2022. One of the most evident effects of such a scenario is the rise in demand for streaming platforms, with preferences shifting towards streaming, as it can be a cheaper option, with a wave of new content ultimately releasing in a digital format on the platforms upon merely two or three months of their debut. Besides providing licensed content, most of the streaming platforms are betting on original movie and series production. The profitability of such an undertaking is connected to the possibility of creating movie and series franchises, gaining not only from viewership but also from branding and merchandise. 

However, the cinema is fighting back with the development of cinematic experiences that the audience doesn’t get to partake in from their homes. Some examples could be the IMAX and 4D experiences. The IMAX screen offers unparalleled picture quality on a grand scale, along with elevated sound technology. Furthermore, when a film is recorded utilizing an IMAX camera, the cinematic presentation on an IMAX screen is such that it effectively utilizes the entire expansive screen. The general audience became more invested in the concept with the release of Oppenheimer, after the director, Christopher Nolan, made an appeal to the public to watch it, if possible, in theaters that accommodate IMAX 70mm. The 4D cinema incorporates seat effect simulation with 3D, having an augmented reality paired with seats that shake, turn, or roll accordingly. The technology used in filmmaking is also evolving. One example of such could be the cameras that James Cameron helped design to shoot parts of Avatar 2: The Way of Water, underwater. 

Filming underwater on the set of “Avatar: The Way of Water” (20th Century Studios) 

Another tool that is becoming more popular in the broadcasting world is AI. Its major use is related to audience data collection and analysis, informing studios about content and market decisions. Based on such knowledge, it can be involved in the production, by casting and location scouting. It can be used in visual effects (VFX), creating more realistic and immersive special effects. AI also established the possibility of screenwriting, by analyzing scripts and coming up with new projects, reducing the costs of labor. 

Social media: Interaction and promotion 

The film experience is also changing because of social media. The rise in movie rating apps such as IMDb and Rotten Tomatoes, or even more interactive ones such as Letterboxd, has been making cinema more accessible for people and has been adding to the social aspect of cinema. IMDb and Rotten Tomatoes display critics and selected users’ reviews, while Letterboxd is, in a way, a social media app for movies.  

Besides these more specific tools, a big part of movie advertisement is being conveyed through social media, such as Instagram, Facebook, or even TikTok. Often, this involves capitalizing on the involvement of well-known individuals in a film project. In that sense, the promotion of movies nowadays doesn’t rely solely on film critics, but also on audience reviews and social media presence. Lately, a greater weight of the marketing campaigns has been shifting towards influencers, such that studios try to control the pre-release narrative by leveraging influencers and social media, which often creates a bias in the public reception of the film, taking up space from the more specialized opinion of critics. 

Nonetheless, social media focused advertisement also carries the potential to shift the weight of movie distribution from major studios into theater companies, as Taylor Swift did for her new production, a concert in the film format entitled Taylor Swift: The Eras Tour, that surpassed $200 million globally. This cultural phenomenon is relevant as it allowed Taylor to handle the promotion and distribution of her own movie, allowing for similar deals to take place in the future, and it wouldn’t be possible if it weren’t for the global presence of the artist online. 

Taylor Swift fans during the “Eras Tour” concert film at Emagine Canton theater in Canton, Michigan  

(Daniel Mears, The Detroit News) 

Writer’s strike 

Although technology has the potential to be a tool for creatives, it can turn into a way of subjugation, as it carries the potential of labor destruction. In a scenario where media companies have invested billions in streaming services, the compensation for writers was negatively affected. In a broader context, the proportion of television writers earning at least the minimum agreed salary rose from 33% in the 2013-14 period to encompass nearly half of all writers by the 2021-22 timeframe. Writers Guild of America, a trade union that represents more than ten thousand TV and movie writers across the United States, decided to go on strike on the 2nd of May of 2023, to guarantee the survival of writing as a profession. This strike lasted 146 days and had a significant impact on TV and movie production, especially since it gained a lot of sympathy from the audiences. The deal that was made touches on matters such as increases to minimum wage, better pension and health fund rates, greater residuals (such as royalties), including foreign streaming residuals, more transparency with viewership data, and a set of terms concerning the use of AI – such that the use of the tool can’t be forced on writers and the writer’s content can’t be used to train programs. This event has had major significance when it comes to defining the line between creative work and its automatization. 

Demonstrators rally outside a studio (Jae C Hong/AP) 

Ultimately, although there is a clear potential for technological improvements to harm both creatives and audiences, if conveyed properly, they can serve as tools to elevate the art, to educate the public and to promote critical discussions. This delicate balance underscores the importance of ethical and responsible use of technology, where creatives are empowered to harness digital tools to unlock new realms of creativity and audiences are equipped to navigate the vast digital landscape with discernment, with the prospect of the valorization of the 7th art.  

Sources: 

The Guardian, BBC, Rolling Stone, Statista, Vox, TIME, The New York Times 

Author: 

Maria Francisca Pereira

Navigating Mental Health in University: Understanding Burnout 

Article written in partnership with Nova Pride Association.

In a recent study, Portuguese workers were deemed to be the most at risk of a burnout in the European Union. Based on variables such as the World Happiness Index, work hours, and disposable income, the study finds that employees might be facing a decline in mental health due to being overworked, underpaid, and therefore, less secure. Many companies are now trying to promote strategies for recognising symptoms and avoiding amounting stress. However, concerns over mental health have not been limited to the workplace. They have become increasingly present around university campuses as well, particularly in the wake of the COVID-19 pandemic. Due to lockdown-induced isolation and urgent shifts in teaching strategies, the crisis revealed the global need for better systems to support students and staff.  

Overall, the risk of burnout appears to have increased for both workers and those studying to join the workforce, which prompts us to examine the underlying factors contributing to this trend. It is important to acknowledge that burnout can be a pervasive issue, but it may affect individuals differently due to intersectional factors. These factors can range from industry-related challenges to more personal factors such as individual identity. This article will thus focus on the relationship between students and burnout, while zooming in on the unique challenges of business schools, as well as uncovering the vulnerabilities of those who experience minority stress. 

What is Burnout and How Does It Impact College Students? 

In the whirlwind of college life, where lectures, exams, and social activities often blur into one, it is not uncommon for students to find themselves overwhelmed. For freshmen and those studying abroad, the first few months can be especially challenging. “Should I already start studying to keep up with this scary way of doing algebra? Or should I have a coffee date with this classmate?” You will quickly feel like you are spreading yourself thin, and without noticing, the rush begins to take its toll. 

This sensation of chronic stress and exhaustion, emblematic of the modern college experience, is none other than burnout. Burnout, a term gaining increased recognition, is more than just feeling tired; it is a complex mental health issue that can profoundly affect the well-being of students. 

Defining Burnout: Burnout, in essence, is a state of prolonged and chronic emotional, physical, and mental exhaustion resulting from the relentless pressure of academic demands and other stressors. It is the feeling of being pushed beyond your limits, where enthusiasm and motivation wane, replaced by a persistent sense of depletion. Burnout is not a one-time experience; it is a slow burn, gradually intensifying over time. 

Causes and Symptoms: There are a myriad of factors that can trigger burnout. For college students, heavy workloads to social pressures are the most common factors. Academic demands, deadlines, and the constant presence of social media platforms like LinkedIn, which can be distracting and trigger feelings of inadequacy, contribute to emotional exhaustion. It’s easy to find yourself struggling to concentrate or dealing with persistent stress. Nevertheless, there are larger factors that can trigger burnout, extending beyond one’s college life. 

Amidst the ever-expanding discourse on mental health, it becomes strikingly evident that the universal and historical stigma attached to sharing emotional vulnerability remains an obstacle. Throughout the annals of human history, individuals have grappled with the deeply ingrained fear of appearing weak by baring their inner struggles. This profound apprehension has persisted as an unwelcome companion in our collective journey towards better mental well-being. Still, one can argue that there is a current shift in perspective with Generation Z. As opposed to their predecessors, this generation has demonstrated a greater willingness to embrace their emotional vulnerabilities. This shift is, in part, fuelled by the unprecedented access to information and resources, which has empowered them to overcome, or at least acknowledge, mental health challenges.  

Furthermore, stigma can manifest differently in diverse cultural settings. To grasp these variations, it is essential to examine the key social institutions that have shaped the social fabric of each culture. Social institutions are often the strongest determinants of stigma because they are responsible for defining social norms. In the case of Portugal, the profound influence of Catholicism has significantly shaped the local cultural landscape. While the formal teachings of Catholicism promote compassion towards any ailment, its practices might have the opposite effect, with its deeply ingrained notions of sin, guilt, and divine judgment potentially instilling a sense of fear in one’s relationship with their emotions, potentially prompting individuals to isolate themselves. Such isolation can further fuel the burnout process.  

Physically, burnout can manifest as symptoms that may seem like common colds, such as fatigue, sleep problems, and weakened immunity. This similarity to cold symptoms can sometimes lead people to overlook the possibility of burnout. Students experiencing burnout may also become emotionally detached and disengaged, losing the enthusiasm that initially drove their pursuit of higher education. 

A Slow Burn: Burnout is not a fleeting bout of stress that you can easily bounce back from. It is a persistent and prolonged condition that, if left unchecked, can stretch on for the duration of your college journey (and even after joining the workforce). It is the cumulative effect of continuous stressors with little relief, like a relentless academic calendar that barely leaves room for a breather. In the academic context, understanding burnout is pivotal for recognizing its onset and taking steps to mitigate its impact. After all, nobody wants their college experience to be remembered solely for exhaustion and disengagement. 

Navigating Burnout in the Intense World of Business Schools 

Business schools, renowned for shaping the leaders and entrepreneurs of tomorrow, offer a unique academic environment that comes with its own set of pressures. As students and faculty step into this world of high-stakes decisions, the risk of burnout becomes ever more pronounced.  

The Pressure Cooker: Business schools are synonymous with competition and high expectations. Students are often driven by their ambition to succeed in the cutthroat business world. The coursework can be relentless, demanding hours of study, group projects, and a thirst for staying ahead of the curve. The pressure to excel in this environment, to be the standout candidate in a highly competitive field, is palpable.  

Unique Stressors: Take Nova SBE, for instance, a hub for budding entrepreneurs and future business leaders. Here, the challenges are accentuated. Business students grapple with the daunting prospect of balancing a rigorous academic schedule with internships, networking events, and the aspiration to create the next innovative start-up. At the same time, this cutthroat environment has pushed business schools to also cultivate this pressure. On the surface, it may appear that professors are equipping students for success, but in reality, they might inadvertently perpetuate a harmful and stressful culture.  

Unveiling Burnout and Minority Stress: A Struggle Within University Walls 

As we unravel the complex reality of burnout within university settings, it is essential to shine a spotlight on an often-overlooked aspect: the profound impact of minority stress. Understanding this concept is critical for comprehending the unique experiences of marginalized groups within academia and, more importantly, for finding ways to alleviate their burnout. 

Defining Minority Stress: Minority stress, a chronic form of stress experienced by marginalized or underrepresented groups, can have significant implications for physical health and well-being. It results from the daily challenges, discrimination, and microaggressions faced by minority students and staff at the university, stemming from societal norms that may not fully embrace their identities, whether related to race, gender, sexual orientation, or other aspects. This ongoing stress is closely intertwined with the experiences of minority individuals and can have lasting effects on their physical development and long-term health. Notably, recent research has shown that gay individuals produce lower levels of cortisol, a hormone that aids in stress regulation, compared to their heterosexual counterparts. This lower cortisol production is due to the continuous activation of stress hormones during their adolescence, a time marked by discrimination and its associated challenges. This prolonged hormonal strain can impact the nervous system, potentially leading to health complications and difficulties in managing stress in adulthood, ultimately affecting their overall well-being. 

The Burnout Connection: Discrimination, microaggressions, and the lack of representation can act as potent catalysts for burnout among minority students and staff. Imagine being a student who constantly feels like they do not belong, facing subtle (or not-so-subtle) slights, or bearing the weight of expectations linked to their identity. The emotional exhaustion, disengagement, and reduced sense of personal accomplishment hit harder for individuals dealing with the additional burden of minority stress. 

Mitigating Minority Stress: To create a truly inclusive academic environment that mitigates minority stress and supports the well-being of all, universities must take proactive steps. Implementing strategies like sensitivity training, diversity, and inclusion initiatives, and providing safe spaces for open dialogue can go a long way in fostering a culture of acceptance. Representation, both in faculty and curricula, can help reduce feelings of isolation and invisibility among minority students. These efforts are not just a matter of political correctness but a vital step in reducing burnout and ensuring that every individual can thrive in the academic landscape. 

Coping Strategies for Burnout 

As burnout becomes an increasingly prevalent concern in university settings, it’s essential to recognize that there are coping strategies that can help students and staff navigate this challenging terrain. 

Mindfulness: Practicing mindfulness techniques can help individuals manage stress and prevent burnout. Techniques like meditation, deep breathing, and yoga can promote relaxation and emotional well-being. 

Acceptance: Acknowledging and accepting one’s limitations is crucial. It’s essential to understand that it’s okay to ask for help, take breaks, and seek support when feeling overwhelmed. 

Taking Breaks: Regular breaks, both during study and work, are vital. Short breaks can rejuvenate your mind and prevent burnout. Ensure that you make time for leisure activities and relaxation. 

Time Management: Effective time management skills can help individuals maintain a healthy balance between academic or work responsibilities and personal life. Prioritizing tasks and setting realistic goals can reduce the pressure that contributes to burnout. 

Social Support: Building a strong support network is paramount. Having friends, family, or colleagues to talk to and lean on during challenging times can make a significant difference in managing burnout. 

Seeking Professional Help: When burnout symptoms become overwhelming, seeking professional assistance from counsellors or therapists can provide valuable insights and coping strategies. 

Conclusion 

In our fast-paced academic environment, burnout affects both students and staff, but it’s far from a uniform experience. Factors like individual identity and academic field-specific challenges play significant roles. While we observe a positive shift in society towards open discussions on mental health, particularly among Generation Z, stigma remains a hurdle. It takes different forms in various cultures, often influenced by social institutions. Recognizing unique stressors within academic disciplines like business schools is vital. Additionally, the impact of minority stress cannot be overlooked, making it essential to foster inclusive academic environments. 

Addressing burnout necessitates a multifaceted approach, including self-care, strong support systems, and institutional changes. By fostering cultures of acceptance and inclusivity, we can collectively work towards mitigating its impact, allowing both students and staff to thrive in their academic journeys. 

Sources 

HelpGuide, Huffington Post, Polígrafo, The Seattle Collegian  

Miguel Andrade

Core Aesthetics: Navigating the intersection of identity and consumerism

Reading time: 7 minutes

Picture the following scenario: Your student self walks into campus for yet another day of lectures and tutorials and notices that the surroundings are composed of living embodiments of a multitude of famous aesthetics. The “clean girl” passes by you on the way to the library. In class, a vision of pastel perfection and floral patterns, reminiscent of cottage core’s effortlessly soft look sits next to you. On the way home, someone exudes the quintessential “thrifted” look, adorned head-to-toe in vintage core goods.

It is, in fact, a visual treat, and, as you fight back the urge to hit the “checkout” button on your meticulously curated shopping cart, composed of items from the various aesthetics that captivated you today, you stop to think: Where do I fit in?

Core Aesthetics: How did they come to be?

The rise of core aesthetics in the digital age is closely related to the decline of traditional subcultures. Subcultures, as defined by the Merriam-Webster’s Collegiate Dictionary, are an ethnic, regional, economic, or social group exhibiting characteristic patterns of behavior sufficient to distinguish it from others within an embracing culture or society. These often emerged organically among people with shared interests in music, art, literature, and political views. Examples of such are the 60s Hippies and the 90s Emo and Grunge subcultures.

90s Emo and Grunge
60s Hippie Movement

As they grew and became more mainstream, subcultures fell victim to oversimplification, thereby allowing companies to benefit from their universally recognizable elements. For instance, the punk subculture, known for its rebellious nature and incorporation of leather jackets and ripped jeans, has greatly influenced fashion and how it is perceived by young adults nowadays who can buy the individual elements without necessarily subscribing to the movement’s original values and ideologies.

Recently, however, there has been progressively less presence of these subcultures in modern society. As Peter Watts notes in Apollo Magazine (2017): “There is a sense that this ties in with the rise of the internet, with a more interconnected society removing that need for intensely localized scenes, which often coalesced around a single record or clothes shop or particular club or band. The wide availability of music allows young people to explore sounds across genres and timeframes which could also disrupt that need for a tribal identity.”.

This decline has given space for the birth of “online core aesthetics”. Unlike subcultures, these aesthetics lack the sense of community that characterizes subcultures, since its followers often lack uniform musical tastes, political ideologies, or even physical places to meet up. Additionally, core aesthetics are associated with young people and the need to belong to a specific group with defining features, hence the suffix “core”. This newfound trend, mainly unsuccessfully, attempts to mirror the organic evolution of subcultures but with a more digital and global approach. Even so, many of these aesthetics, such as the “tomato girl” or “mermaid core”, are introduced to the public, through magazine fashion articles and social media, while still in development, coalescing with companies whose primary goal is profit. By the end of one of the thousand articles on a new trend, there is a segment which relates to “how to dress like” such trend or aesthetic, incentivizing readers to buy the listed products. This, then, becomes a question of what comes first: The core aesthetic or the news article about such?

Core Aesthetics and Consumerism

In the past decades, people would resort to celebrities, models, and fashion magazines to set trends. As this group of institutions was narrow and not easily accessed, exposure to potential new trends was rather limited, keeping fashion cycles slower and almost effortless to control.

The rise of the internet has clearly accelerated products’ life cycle in the market and the evolution of core aesthetics. Online communities and media platforms provide the means for people to explore and express their different interpretations on fashion trends, while algorithms fragment online communities into taste-specific groups, eroding the notion of a universal mainstream, when, in reality, different individuals consume different “mainstream content”. This results in culture becoming less a focal point in young people’s identity, but rather the yearning to belong to an existing group.

Social media platforms such as Instagram, TikTok and Pinterest also serve as a stage for e-commerce and trust-based marketing, which, more often than not, breaks the consumerism dilemma into a simple choice for consumers. One example is that of Addison Rae, a TikTok content creator who, upon launching her makeup line, ITEM, initiated a trend by applying lip gloss, a product associated with the Y2K aesthetic, while holding her phone, showcasing her product. This ordinary trend propelled Rae’s net worth to 15 million dollars in 2022, since young girls who are still figuring their identity are pushed toward consuming the current trends to conform to a certain type of girl: clean girl, tomato girl, strawberry girl, and so on.

“Tomato Girl” Aesthetic
“Clean Girl” Aesthetic
“Y2K” Aesthetic

      

Along with core aesthetics, come micro trends which regard specific items in an aesthetic or fashion trend that become rapidly popular, while fading into the background rather fast as well. These fuel a lot of the consumerism patterns seen nowadays, since they are easily disposable as one’s primary closet pieces and usually incorporated in fast fashion catalogs, lasting but one season. Some examples are the House of Sunny’s hockey dress, patchwork jeans, and, more recently, the blueberry pink nails trends.

It is important to note that micro trends usually stem from small and sustainable brands, but uncontrollably expand into a fast fashion item that no one would wear within months, thereby not attributing brand recognition to the original designer.

Aftermath of the current overconsumption

Many aesthetics and trends rely on the romanticization of everyday life and self-care activities. Despite modern society’s awareness around overconsumption and its environmental impact, the pursuit of the perfect lifestyle through specific aesthetics is still a prevalent issue. In 2018, the recorded units of rigid plastic created for the beauty and personal care industry, which is greatly fomented by trends and aesthetics, amounted to 7.9 billion in the U.S alone. Most of the used plastic for packaging is not recyclable, yet still consumed around the world with 90% being mindlessly thrown away.

In the clothing industry, brands such as Shein, Zara, and H&M play a significant role in consumerism and the incorporation of core aesthetic items in people’s monthly or even weekly consumption of goods. In an environmental viewpoint, the overconsumption, and thereby, excessive manufacturing of clothing items represents 2 to 8% of annual greenhouse gas emissions, more than all international flights and marine shipping combined.

Discarded Clothes Warehouse

The aftermath of the mindless adoption of core aesthetics includes, along with environmental issues, the discarded clothing in landfills is set to amount to 134 million tons of material by the end of the decade.

Final Thoughts

It has become quite intuitive that social media, core aesthetics and consumerism are intertwined. However, aesthetics is not the sole motivator of overconsumption as, continuously, micro trends emerge and promote unnecessary consumption of goods with short-lived cycles within the fashion industry. It must be noted that not all aesthetics fall into consumeristic behaviors, as dark academia or cottage core already have a rich community base that is mostly detached from just overspending.


Sources: Statista, Vogue, Merriam-Webster, The New Yorker, Earth Day, Earth.Org, Apollo, Weller, Wivian. “The Feminine Presence in Youth Subcultures: the Art of Becoming Visible”. 2006. In http://socialsciences.scielo.org/ 

Madalena Zarco

Music: An Unconventional Weapon of Social Transformation 

 

What do the songs “Imagine”, “Blowin’ In The Wind” and “We Shall Overcome” all have in common? Indeed, they gained significant popularity, topping music charts at the time, but more importantly, they all had a profound impact on society. With powerful messages of justice, equality, and peace, they have become, arguably, the strongest symbols of the causes they advocated, across continents and generations. 

Throughout history, music has consistently embodied the spirit of revolution, unity, and resilience. From the jazzy melodies of the Civil Rights Movement in the United States to the rhythmic rap of the 2021 Senegalese Protests, artists and musicians have often transformed their creations into anthems of discontent and hope. On behalf of wounded societies and particularly their youth, the lyrics call for justice and challenge the status quo

In this article, several historical examples are explored to better understand the role music has played in societies in bridging the gaps opened by social unrest and in fostering empathy on a broader scale. 

A universal language of harmonies 

Historical evidence has confirmed the role of music in conveying messages and preserving narratives due to its unique ability of transcending barriers of time and geography. Characterized by melodic and repetitive patterns, songs are easily understood and memorized, disseminating in informal contexts and creating cycles of transmission. Furthermore, music surpasses barriers of language and culture. When displaying simple harmonies and a catchy chorus, they manage to captivate even those who are unfamiliar with their lyrics, fostering unity among diverse audiences. 

It is often the simplest compositions that become the best sources of conflict transformation. In fact, “Bella Ciao” a well-known Italian song, with a refrain that is nowadays almost universally recognized, despite having its roots in the late 19th century, is a prime example of this. The song’s first adaptation to the context of social unrest was conducted by Italian partisans, who used it as an anti-fascist opposition anthem during the Italian civil war. It has since become a hymn of freedom and resistance, translated into many different languages and adapted to fit different contexts, always reflecting social discontent. As Money Heist’s creator, Alex Pina, puts it simply, “a song of struggle, which evokes a dream of freedom”. 

The power of lyrics 

Emotive lyrics and melodies allow individuals to passionately express their convictions with others. It is because of the sense of social well-being that one gets from sharing emotional states that music so frequently accompanies movements that build, and depend upon, solidarity. 

“No music alone can organize one’s ability to invest affectively in the world, [but] one can note powerful contributions of music to temporary emotional states” (Rhythm and Resistance, 1990). 

One example would be the best-selling single “Imagine”, a joint composition by John Lennon and Yoko Ono, written during the tumultuous period of the Vietnam War. Despite not containing an overt political message, as Lennon described it, “an ad campaign for peace”, it embodies the vision of those who long for global harmony. Decades after its original release, this popular masterpiece, continues to inspire people and has since become a permanent peace protest song and a lasting emblem of hope

A powerful tool for social justice and freedom 

Although social justice is typically thought of as a political agenda, many movements have used music as a way of inviting and maintaining broad-based participation in their initiatives. The paradigm of musical expression’s commitment to social justice was the political protest culture in the 60s of the Civil Rights Movement in the United States. “We Shall Overcome” by Pete Seeger is the classical example. It started as an old hymn sung by striking members of a union, when folk singer Pete Seeger learned the song and changed the “will” to “shall”. It became the unofficial anthem of the Civil Rights movement, becoming one of the most striking examples of music transcending mere entertainment and becoming the voice of the oppressed and the catalyst for societal transformation. The song has since appeared in diverse protests around the world. 

In the context of Portuguese history, the song “Grândola, Vila Morena”, performed by Zeca Afonso, represents yet another proof of the power music holds to inspire societal and political transformation. The song became an iconic anthem of the Portuguese democratic establishment. It held a crucial role in the events that unfolded on April 25, 1974, a peaceful military coup that overthrew Portugal’s authoritarian regime. The song was broadcasted on a radio station that day, setting the official start of the nonviolent uprising. The choice of this song was symbolic, as it conveys a message of hope, unity, and freedom. 

Throughout history, music has often also replaced speeches of hate, efficiently breaking cycles of indifference and oppression brought about by lack of social change. As an example, comes the song “Same Love” by Macklemore & Ryan Lewis, promoting marriage equality, which became the first Top 40 song in the United States to explicitly support same-sex marriage. 

The impact nowadays 

Music has been a peaceful vehicle for voicing public opinion and each era has had its unique features, players, and tools. We can observe a new era of protest music emerging, where rappers serve as not just artists but also as political voices. On March 6th, 2021, rapper Dip Doundou Guiss, a Senegalese hip-hop musician, posted a music video entitled #FreeSenegal, the slogan of a wave of demonstrations that had shaken the country during previous days. Explicitly supporting the protests and revolt, the video clip was played one million times just in the first day after being released. 

Artists are increasingly embracing their role as activists, using social media platforms to amplify their messages. This fusion of music and the internet has led to the development of a unique framework that transcends physical borders, enabling artists to inspire change and confront oppressive systems in a more lasting widespread way. 

In conclusion, as the world grapples with conflicts and social injustices, music stands tall as a universal language of resistance, resilience, and hope. Its melodies echo the cries for social change, reminding us of the power of the human connection. Through the harmonies of music, societies find the strength to resist, the courage to fight, and the inspiration to dream of a more just and equitable world. 

Sources 

  • History 
  • The Times of Israel 
  • IDEES 
  • Center for Strategic & International Studies (CSIS) 
  • Financial Times 
  • U Discover Music 

Catarina Ribeiro

Online Education: A Paradigm Shift

Reading time: 6 minutes

Like any other structure of society, education is an ever-evolving affair that flows according to shifts in paradigms around politics, philosophy, and, of course, technology. The idea that learning could be performed in an online setting started to become more popular in the 2010s, with the rise in demand for online courses. Later, the COVID-19 pandemic emerged as a prominent landmark that established a new vision for what education could be, by creating an overnight necessity for the general implementation of mostly previously untried learning techniques that were based online.

The procedures that governments and faculties now designed to implement regarding education, specifically concerning the role of innovation, represent a crucial point, as they’re to decide on the establishment of efficient online educational infrastructures.

In this article, we aim to disclose how innovation is shaping the ongoing discourse on education, considering the economic and educational effects of its recent online development. We will explore the profound economic and educational impacts of these innovations, shedding light on their benefits and potential challenges.

An Ed-Tech Tragedy (UNESCO)

The transformative impact of online education

The economic implications of this shift are evident, as it reduces the need for physical infrastructures, commuting and other associated costs. This, in turn, results in cost savings for both institutions and students. Additionally, online courses often allow for a broader reach, attracting learners from all over the world and diversifying revenue streams for educational institutions

The educational impact of online learning is equally significant. Online education and remote work environments offer unparalleled flexibility. Students can choose when and where to study, enabling them to balance education with other responsibilities such as work or family. Students now have the flexibility to learn at their own pace as educational resources are accessible 24/7.

Online education presents a distinctive opportunity to provide personalised learning experiences due to its adaptability and flexibility, which fosters a more inclusive learning environment, accommodating individuals with diverse needs and learning styles, as it allows pupils to adapt the pace and style of learning to their preferences. This is due to innovations such as interactive multimedia, virtual classrooms, and AI-driven personalized learning that have made education more engaging and increasingly customisable. Moreover, online education has the potential to seamlessly combine skill development and degree attainment, aligning with the specific requirements of both students and the labour market. It can also revolutionise career planning and coaching services and deliver a unique and engaging learning environment. So, ultimately, this adaptability caters to the diverse needs of individuals pursuing online education, whether they are seeking a career change, community building, or connections with people from various backgrounds and regions.

Evolution of number of learners and enrolments in online learning

Innovations in online education have undoubtedly reshaped our economic and educational landscapes. They have opened new opportunities for cost savings, global collaboration, and individualised learning and work experiences. However, these innovations are not without their challenges and concerns, which must be addressed to ensure equitable access and a balanced work-life dynamic.

Some considerations when addressing e-learning 

The recent announcement of Sweden’s Minister of Education and Research Lotta Edholm, encouraging a shift to more traditional didactic devices, contrasting with their current hyper-digitalised approach, has been raising mediatic attention concerning the approach of innovation in education.

In that specific case, the government proposes a fallback in the complete digitalization of learning mechanisms, rather than an absolute abandonment of such practices. With this measure, there is an active attempt to recover the engagement of children with books and handwriting. This decision is representative of the many that have been arising lately, contributing to a much larger discussion on the extension to which society wants education to hinge on the digital and the online.

Online learning is often correlated with social isolation, which becomes an aggravated problem for the development of children that depend on school in order to enhance interpersonal relationships. Oftentimes, social isolation is a key contributing factor to mental health disorders such as depression and anxiety. E-learning also requires skills such as self-motivation and time-management, which many students struggle with, especially harming students with conditions such as autism or ADHD. It is difficult to replicate the learning environment of a classroom, particularly when considering that the experience of learning online is heavily affected by the environment and means that the students have at home. There is also the problem of technical difficulties, such as internet connection or even issues with devices, that hinder the learning experience as they create additional barriers and challenges.

An Ed-Tech Tragedy (UNESCO)

Furthermore, for many low-income students, online courses are a poor substitute for in-person learning. In that sense, online learning can end up accentuating inequalities when it comes to acquisition of appropriate technological devices, guarantee or even access to stable internet connection and proper maintenance. This is supported by an UNESCO report – “An Ed-Tech Tragedy” – which discloses the worsening in disparities resulting from education becoming largely reliant on technology during the COVID-19 pandemic.

Interesting Facts and Data-Driven Perspective on the Evolution of Online Education

These facts shed light on the remarkable evolution of online education and its growing prominence in recent years. The data from the World Economic Forum underscores Coursera’s – a leading platform that provides courses online – exceptional growth trajectory, with its user base expanding significantly from 2016 through 2022, culminating in an impressive 92 million users. A notable aspect is the platform’s resilience in 2021, as it managed to sustain its upward momentum. The proliferation of online learning has witnessed an extraordinary expansion, with enrolment figures skyrocketing from a relatively modest 26 million in 2016 to a truly impressive 189 million by the year 2021. This substantial growth underscores the profound impact and increasing acceptance of online education on a global scale.

Statistics from the National Center for Education reveal a seismic shift in the landscape of higher education. In 2019, a mere 2.4 million students exclusively pursued online education, but the onset of the COVID-19 pandemic triggered a nearly 200% surge, resulting in 7 million students embracing online learning.

Furthermore, a forward-looking perspective presented by Statista highlights the United States’ dominance in the global online learning market, with a projected revenue of $74.8 billion in 2023. These statistics align with research findings, indicating that a substantial portion of American graduate students, specifically two out of every five, perceive online education as offering a superior overall educational experience compared to traditional classroom instruction. These facts collectively underscore the transformative impact and increasing acceptance of online education in contemporary society.

Evolution of number of learners and enrolments in online learning

Conclusion

Many educational institutions are exploring hybrid models that combine the best of both online and in-person experiences. This approach allows for increased flexibility while maintaining valuable face-to-face interactions. Hybrid models can bridge some of the gaps associated with remote work and online education, catering to various learning, and working styles.

The future of education is likely to continue evolving in response to technological advancements. As we navigate this ever-changing landscape, it is essential to strike a balance between harnessing the benefits of innovation and addressing the associated challenges, with a commitment to creating inclusive, accessible, and sustainable educational environments for all.


References

The Guardian, World Economic Forum, Mckinsey, Statista, Financial Times, UNESCO

Authors

Pedro Teixeira

Francisca Pereira

Demystifying Turn of the Tide 

Turn of the Tide is everywhere. The new Portuguese Netflix show, which is beating national records, proclaimed its spot in the world’s top ten non-English shows of Netflix the previous week. The series created by Augusto Fraga follows the life of Eduardo (José Condessa) and his friends: Sílvia (Helena Caldeira), Carlinhos (André Leitão) and Rafael (Rodrigo Tomás), whose lives transform with the arrival of a ton of cocaine to their quiet village, Rabo de Peixe.  

The launch of the seven episodes has brought back discussion about the events that inspired the TV series, unveiling forgotten journalistic work that aimed to demystify and portray the case and its repercussions. 

Rabo de Peixe is situated on the north coast of the island of São Miguel, in Azores, and more specifically, in the municipality of Ribeira Grande. In 2001, the village’s main activity was fishing, and nowadays, it continues to be a prominent source of economic activity.  

2001 was also the year in which a Sun Kiss 47 yacht that was carrying on board more than 500 kg of 80% pure cocaine appeared on the scene of the peaceful village. Antonio Quinci, an Italian drug dealer, was transporting its cargo from Venezuela to Spain and, on its way, was forced to make an unprogrammed stop in the island of São Miguel because of damages on the rudder. Aware of the fact that it would be impossible to go directly into the harbor due to the content in its possession, Antonio decides to hide the contraband in a cave in Pilar da Bretanha and pick it up later.  

The police investigation stated that the bales of cocaine were bound by an anchor beneath the water and tied by fishing nets and chains, but as the waves started to pound the inlets, the netting securing the bales unraveled. Suddenly, dozens of packages were spreading throughout 70 kilometers of coast, having many people reporting it back to the authorities, and some not. 

Initially a fisherman discovers the hiding place for some of the drugs and alerts the authorities, which eventually leads to many more substantial information from the citizens. In the end of the operation the authorities reported a total amount of marginally less than 500 kg of cocaine, the value that stayed on the official record. However, many believe that number to be inaccurate and that due to the complexion of the boat, it should be way larger.  

All of a sudden, statements about the uses of the cocaine that wasn´t apprehended were circulating all over the island. Nowadays, many of the stories that reach us are more of combination of fact and fiction. Small drug dealers multiplied, and the drug became more accessible: From small beer glasses filled with the drug and selling packets of cigarettes full of cocaine (500 escudos) to stupider claims, such as frying meat with the powder instead of flour. 

That spike on the offer of drugs augmented the number of overdoses for a while, taking the hospitals into a state of alarm. There were claims that almost every day someone would enter the hospital in a delusional state, mostly because of a mixture of cocaine with opposite effect drugs, as heroine or tranquilizers.  

Still working on finding the cocaine that remained on the island, the police came across a package hidden under a fake hall on a yacht, which lead them to Antonio Quinci. Two weeks after his arrest, Antonio climbed the prison wall into freedom, and jumped into a waiting scooter. The guards didn´t end the rescue because they were afraid of accidently shooting the citizens passing by. But can one really escape from an island? Fifteen days after, with the hope of catching him becoming fairly low, the fugitive was found: Two cops went to a house where there was suspicion of a man being in possession of cocaine, and while inspecting the hen house, they found Antonio. The convicted went back to jail, where he would end up serving a sentence of ten years in Coimbra.  

The effects that the case had on the island cannot be measured. Some lived it through stories and through friends, having no direct impact on their lives. However, the events have certainly introduced an addiction that, otherwise, wouldn’t find a way of prospering on that island in Azores.  

Webgrafia:

Matthew Bremner, Blow up: how half a tonne of cocaine transformed the life of an island, The Guardian https://www.theguardian.com/society/2019/may/10/blow-up-how-half-a-tonne-of-cocaine-transformed-the-life-of-an-island

Macarena Lozano, Rebeca Queimaliños, translated by Heather Galloway, Snow blind: how half a ton of cocaine destroyed a tiny Portuguese island, El País https://english.elpais.com/elpais/2017/12/08/inenglish/1512720697_264543.html

Luís Ribeiro, Quando a coca deu à costa, Visão https://visao.pt/atualidade/sociedade/2023-05-26-uma-equipa-de-reporteres-da-visao-estava-em-rabo-de-peixe-quando-a-coca-deu-a-costa-e-fez-a-reportagem/

Carolina Amado, Rabo de Peixe lembra cicatrizes, mas “nunca a comunidade se sentiu tão abraçada”, Público Rabo de Peixe lembra cicatrizes, mas “nunca a comunidade se sentiu tão abraçada” | São Miguel | PÚBLICO (publico.pt)

Francisca Pereira

INVESTING IN GOOD FAITH: THE ISLAMIC FINANCIAL SYSTEM 

Reading time: 8 minutes

 Have you ever looked at something, and imagined what it would be like if it were… different? Say, what would the education system look like without the written word, or arithmetic without the concept of zero? Or what would the financial system be without interest? Many centuries ago, in Europe and all the Christian world, collecting interest was forbidden by the Church on the grounds of immorality, being universally recognized as a sin – the sin of Usury.  

Nowadays, the official stance of most western nations with respect to interest is significantly different – not only is it not condemned, but is actually regarded as a vital part of our economies. And it definitely is. It is impossible to imagine how our current financial system would ever work without this tool. Interest is a crucial part of loan taking, house buying, and savings. Politicians talk about it, economists worry about it, investors use it to generate returns. The concept of interest is inseparable from the concept of money itself. In most of the world, at least. 

Like the Catholic Church once did, some still consider interest to be immoral, or simply impossible to reconcile with their religious beliefs. Such is the case of the Islamic Faith.  

THE ISLAMIC VIEW 

Before we look at how this financial system is different from the main one, it is worth spending some time understanding its foundations.

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A member of the Islamic community is supposed to comply with certain rules and guidelines, living their lives according to the teachings of the Faith in order to lead a moral life. To this code of conduct, we call Sharia (or Shari’ah) Law. Sharia is a complex subject. It requires interpretation of the will of God, something that has divided humankind for millennia. We are not likely to solve it in 1400 words. It is not the purpose of this article to explore the religious and legal complexities of Muslim-majority countries. Sharia law exists, and millions of people in the world follow it. Our focus is on how Sharia, and by extension the individuals that try to guide their actions by it, think of financial transactions

The Institute of Islamic Banking and Insurance states the objectives of Islamic Financial Transactions (i.e. Sharia compliant financial transactions) as follows: 

  • To be true to the Sharia principles of equity and justice
  • Should be free from unjust enrichment
  • Must be based on true consent of all parties; 
  • Must be an integral part of a real trade or economic activity such as a sale, lease, manufacture or partnership. 

The first three points can be considered more or less subjective – what constitutes equity, injustice or true consent are open for debate. Interesting as that debate may be, it falls out of our scope today. Let us then look at the fourth point. 

Sale, lease, manufacture and partnerships are no strangers in the traditional financial system. The key is the one missing – can you spot it? That’s right – debt! Debt-based instruments, so common in traditional financing, don’t have the same centrality in its Sharia compliant counterpart. Why is that? Well, we’ve stated the reasoning before: the Islamic Financial System absolutely prohibits paying/receiving “any predetermined, guaranteed rate of return”, that is, interest.  

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But why does the Islam forbid someone to be compensated for departing from their capital for a period? Doesn’t it recognize the Time Value of Money (the notion that having money right now is more valuable than the promise of the having money in the future)? As a matter of fact, it does! The difference is in understanding what constitutes capital. Ask any non-Islamic banker, investor or economist, and they will almost surely tell you that money is capital – a production factor, something that can be used to create more wealth. Islamic thinking draws a line: money is only seen as potential capital. It is only considered actual capital when it is employed in an actual productive activity together with other resources. Simply put, money sitting still is not productive, so you are not entitled to any compensation for lending it to someone who will actually put it to use. 

PRINCIPLES AND INSTRUMENTS 

So, what can actually be done inside this system? Well, any activity that complies with some basic principles

As previously discussed, interest (riba) is forbidden. It is regarded as an “unjustifiable increase of capital whether in loans or sales”. This is the central principle ruling mutual dealings. Borrowers and lenders should equally share the profits and risks – profits are a symbol of a successful enterprise, while interest is a cost independent of success, only on the side of the borrower. A supplier of funds is not a creditor, but an investor. Since money has no purpose unless tied to a real asset, speculation and gambling (maysir) are forbidden. Uncertainty or asymmetrical information (when one of the intervenients possesses information that the other one has no access to) are also prohibited in any transaction – contracts are sacred, and agents have a duty to disclose all relevant information beforehand. Hoarding is also not permitted, as well as trade in forbidden commodities (pork, alcohol, dealings with casinos, etc.).  

Many instruments that are present in the traditional financial system are also used by the Islamic Financial System. The most basic ones, which can then be combined to create more complex products, are cost-plus financing, profit-sharing, leasing, partnership and forward sale

APPLICATIONS 

As you can see, Islamic Financing is no more than a selection of the financial instruments and products that comply with certain religious and, especially, moral principles. If you think about it, it is not so different from how a food restriction works – if you and your friends go to dinner, the vegan friend will order something with no meat, the one with a seafood allergy will probably not get the shrimp, and some may choose to get water instead of wine or other alcoholic drink. And, of course, you are perfectly free to order a salad if you’re not vegan, or to ask for no peanuts in your dessert even if you have no allergy. And you are equally free to partake in a Sharia-compliant financial transaction, whether you are a Muslim or not

People can invest in an Islamic Financial Product regardless of their faith 

Islamic finance has been growing, and not only inside the Muslim Community. Its principles appeal to many, and it does have some advantages over the traditional system: as interest is forbidden, predatory loans can’t happen at all; income and wealth are more equally distributed, as every intervenient receives a part of the profits, regardless of how much capital they had at the beginning of the enterprise; speculation is forbidden, meaning the system is not so exposed to market bubbles (goodbye, 2008-like financial crisis!); and it is significantly more transparent and accessible. Many argue that it can help lift many out of poverty, especially if combined with ideas like Microfinancing. These characteristics indicate that Islamic Finance may be better equipped for sustainable development, a point that may prove to be of great importance in the years to come.  

Of course, it has some significant disadvantages too: it does not provide funds for all businesses (religious prohibitions prevent it from dealing with pork, alcohol and gambling firms) and, for all its efficiency in allocating resources to businesses with a greater chance of success and encouraging money to be fueled into real and productive activities, it can be argued that it does not maximizes investment profits (as interest is not charged). 

There is another detail that is worth pointing out: Islamic Finance comes with a moral compass (or at least a baseline). Whether this is a positive thing or not will probably depend on the degree to which you agree with the moral principles it is rooted in, but it is, undoubtedly, a point of difference between this system and the traditional one. 

The islamic Financial System serves millions of people worldwide

It is easy for some to look at the presented characteristics and to regard this system as limiting. We cannot argue it may not be limiting, but it is so in order to provide an option that answers the needs of millions of people, who do not wish to compromise their faith in exchange for a piece of wealth. Different cultures have different approaches, and we live in a wonderfully differentiated world. Imagine how boring it would be otherwise. 


Sources: Institute of Islamic Banking and Insurance, Corporate Finance Institute, Investopedia, World Bank, Blossom Finance, Wikipedia 

Joana Brás

Leonor Cunha

The never-ending discussion on CEO compensation 

Reading time: 7 minutes

CEO compensations are again a motive of discussion, as inequality rises: 

Chief Executive Officers’ (CEO) compensations are once again the topic of the moment, with several news coverages reporting increases in the earnings of the ultimate day-to-day firm managers, in the last year of 2022.  

For example, Dara Khosrowshahi, Uber Technologies Inc.’s CEO saw a total increase in compensation of 22% in the last year alone, culminating in a total payment of $24.3 million. According to the report issued by the Securities and Exchange Commission, his payment was composed of a $1 million base salary, stock awards of around $14.3 million, $5.9 million in options, a $2.9 million bonus and a “symbolic” $170 thousand compensation for personal travel and security costs. James Gorman’s salary, CEO of Morgan Stanley, rose 13% to $39.4 million, of which $1.5 million in base salary, $7.5 million in a cash bonus and stock awards of $30.4 million. According to Reuters, these numbers reflect a ratio of 274 to 1 when comparing Gorman’s pay to the median pay of an employee in 2022, an increase from the previous year’s ratio of 255 to 1. American CEOs of oil companies experienced a large growth in their pay checks as well, as their record profits were driven by the increase in energy prices, with ExxonMobil’s CEO, Darren Woods, having a 52% raise in his payment of $35.9 million. However, the same cannot be said for the median oil company worker, who saw a decline in the average salary, with those of Exxon seeing a decrease of 9% to a total yearly salary of $171,582. Moreover, just this week, Alphabet and Google’s CEO, Sundar Pichai, was reported to earn $226 million, which included stock awards of $218 million. This represents more than 800 times the annual pay of a median employee and it is subject to controversy and outrage as the company has been cost-cutting with their employees through layoffs that have already started, following Google´s plan to cut 12,000 jobs, representing around 6% of its total workforce. 

These numbers express a growing concern in today’s society, with the rising disparity between CEO’s average salary and the median worker. In fact, in June 2022, the Institute for Policy Studies released a study including the top 300 publicly traded US firms, in which it was concluded that the average pay gap between CEO and median worker jumped to 670 to 1, an increase of 31%, from 2020’s 604 to 1. In total, 49 firms had ratios higher than 1,000 to 1, signalling that, for each dollar the median employee received, the company’s CEO would earn more than $1,000. Furthermore, in more than a third of surveyed companies, the median worker salary did not keep up with inflation

Figure 1: Aggregated CEO-to-worker compensation ratio for the 350 largest publicly owned companies in the U.S. from 1995 to 2021

Figure 2: Ratio between CEO and average worker pay in 2018, by country

However, such large differences in pay do not occur in every country. There are cross-national differences which relate to the culture of the country in question. Indeed, the average US executive compensation is significantly higher than that experienced in Europe or Asia. This relates to the fact that Asian countries, like Japan, favour group rewards while others, such as China, value other aspects more highly, namely promotions or potential political careers. Nevertheless, for the sake of exemplification, in this article, the US will be used as a case study. 

The agency problem as a potential explanation: 

To truly comprehend where these differences arise from, one must start by understanding what an agency is.  An agency is a contract by which one party, the principal, grants authority to another party, the agent, to act on his behalf in a particular matter. Consequently, the agent – which may be a CEO – is expected to act in the best interests of the principal – in this case, the shareholders – and, normally, is not held liable for his actions as long as he acts under his fiduciary duty. However, an agency problem occurs due to the separation that exists between the management and shareholders, such that both parties’ interests are not aligned, with CEOs potentially acting in their self-interest due to several reasons, like imperfect contractability or the fact that actions are not perfectly observable. In order to mitigate this problem, many times CEOs are attributed compensation that is related to their firm’s performance, such as stock options or golden parachutes to align incentives. 

The medium-class lifestyle seems more and more distant: 

To say that things are not going well in the United States and many other advanced countries is an understatement. Discontent is widespread in these parts of the world, namely in the US, displaying the world’s most severe corporate inequality, in which the gap between a company’s highest and median pay – known as its pay ratio – should not be as sky high. 

Income inequality has resulted in a substantial gap in society, making it more challenging for individuals to attain a middle-class standard of living. This divide not only demoralizes the workforce but also shrinks the chances for billions of people to earn a liveable wage. Moreover, income inequality is a deterrent to economic growth, as it is estimated to reduce demand by 2-4%. Adding to that, the accelerated inflation rate, which will have the most significant impact on low-wage earners, emphasizes the necessity for businesses to prioritize policies that elevate the average worker.  

A significant majority of Americans (close to 75%) view the economic disparity between the wealthy and the less affluent as a critical issue, and their concerns are well-founded: income inequality ratios between the highest and lowest percentiles have been steadily rising over the past five decades. Americans have thus an informed sense that there is a misalignment in the proportion of exorbitant CEO pay vis-à-vis lower-wage workers. Relatedly, a majority of Americans (66%) recognize wage stagnation as a significant issue, and slightly over half (51%) feel that there are not sufficient prospects to improve their financial status. Roughly half of Americans also recognize wage discrimination against Black individuals and women as significant problems.  

Figure 3: Assessment of the inequality and discrimination as problems in the U.S.

What can be done?: 

The CEO compensation issue needs to be addressed, and companies should consider limiting the pay of their top executives to prevent it from growing excessively. Such a cap could have positive effects on the workforce if the excess compensation is redistributed among them. A recent study by the Financial Times revealed that capping CEO pay could help alleviate financial insecurity among low-wage workers. For instance, if the top 110 publicly traded US companies were to set a $1 million limit on their CEO pay, workers in these companies could potentially receive an additional $400 per month

Lawmakers in seven US States are collaborating to propose higher taxes for wealthy individuals and corporations in their respective state legislatures. Many of the new proposals suggest taxing the overall wealth of the rich, not just their annual income. In 2021, ProPublica released a report based on leaked tax documents from wealthy individuals, revealing how they evade paying income tax. The report showed that, in some instances, the wealthiest billionaires avoid income tax altogether by accumulating wealth through stock and property ownership, which are taxed at lower rates than income. As part of his budget proposal last spring, US president Joe Biden introduced a 20% “wealth tax” at the federal level, which would apply to an individual’s total income, including growth in assets, such as stocks.  

According to Sarah Anderson of the Institute for Policy Studies, companies should not view measures to reduce income inequality as punitive, but rather as potentially beneficial for them. Anderson believes that narrowing income gaps can actually improve a company’s bottom line by motivating employees and ensuring they feel fairly rewarded. She suggests a fair ratio of 25:1, where the median pay at a company should be $200,000 if the CEO earns $5 million. Companies have the option to reduce CEO pay, increase worker pay, or pay higher taxes, which can then be used to address inequality in other ways. 

All in all: 

The message from the public is clear: corporate leaders, including CEOs, have a responsibility to address income inequality in America by prioritizing worker wages and financial sustainability. Nobel prize winner Joseph E. Stiglitz emphasizes that paying taxes is the first element of corporate social responsibility. 

To build fairer economies, it is crucial to ensure that the lowest-paid workers can meet their basic living costs. Americans believe that companies can contribute to this by raising their minimum wages to a decent pay. 


Sources: MarketWatch, Reuters, The West Australian, The Guardian, CNN Business, BBC, Financial Times, Institute for Policy Studies, ProPublica, Grenness, Tor; “The Impact of National Culture on CEO Compensation and Salary Gaps Between CEOs and Manufacturing Workers” in ResearchGate 

Hannah Ribeiro

Pedro Teixeira